Photography and Video Direction for the ML2016 New Balance shoe launch.
Models: Louïs Rault and Christopher Hochster
I was tasked to create an atmosphere around a shoe that is designed in Tokyo yet created for the world. To define the shoe and Tokyo as one, I saw the two as a fusion of old and new, past and future, analog and digital. A balance of lifestyle, high fashion, and craft.
I wanted to portray the memories and feelings I had when I first moved to Japan by instilling a sense of solitude and inner thought within the photographs.